When I was a kid I remember my parents making me sit at the table until I finished my beets. I remember sitting at the table by myself an hour after dinner trying in vain to wait everyone out before finally relenting. So last year, when I heard Team Rev 3 was getting a Beet Juice sponsor, I was less than thrilled.
The second key to Biotta’s quality is juicing. Instead of pressing the fruit or vegetable, where it may lose some nutritional value due to the rough process, Biotta pulls the juice out of the fruits and vegetables through a gentle process called decanter technology. Decanting is a short process of centrifugation (separating the juice from the mash) which takes only a couple of minutes, allowing maximum nutrition to be maintained in all of Biotta’s juices.
The third and final key to Biotta’s quality is the pasteurization. Biotta juices are pasteurized at a very low temperature, whereas many competitive juices are sterilized at a very high temperature. The low heat levels of the pasteurization process permit Biotta’s juices to retain the high nutritional value, fresh taste and two-year shelf life. Biotta not only believes in producing high quality, functional organic juices, but also places great value on being environmentally conscious: Biotta sells the unusable by-products from the processed fruits and vegetables to farmers for use as organic animal pomace, ensuring that every element of the crop is put to good use; Biotta uses only glass bottles providing the best product protection and allowing for full retention of flavor, content and nutrients as well as recyclability; Biotta’s labels are printed on FSC-certified paper in an effort to meet the social, economic and ecological needs of present and future generations
I also started to learn about the health benefits of beet juice. Beet Juice is high in nitrates. When dietary nitrate turns into nitric oxide in the body, it reduces the amount of oxygen required to perform exercise. Nitric oxide has many functions in the body, one of the key ones is that it facilitates vasodilation or widening in blood vessels, which promotes increased blood flow and regulates blood pressure. Nitrates also function to help with muscle contractility, glucose and calcium homeostasis and mitochondrial respiration. More research needs to be done in order to understand exactly how nitrates are producing these results, however the results are significant and so far they are worth juicing for!